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Ameer Approved

Dec 16, 2019

In this episode of AmeerApproved I sit down with Brandi Leifso's
journey from having $15.00 to her name in a women's shelter
to becoming a $15 million dollar CEO



Brandi Leifso is the CEO and founder of Evio Beauty Group. At the age of 21, Leifso was living in a women's shelter where she founded the concept for Evelyn Iona. From these humble beginnings Leifso successfully established relationships with over 50 coveted retailers including QVC, Credo, and Aillea before establishing a direct to consumer model. Brandi secured a spot as a 2018 alumni member of the esteemed Sephora Accelerate program. Leifso's story of triumph has been highlighted in Flare, Elle, Huffington Post, Yahoo Beauty, and CBC amongst others. 'Despite her rapid success, her core values remain the same since the start: being honest to customers and supporting women.' as noted by FLARE. Brandi is most passionate about social change through organizations that she supports, including the Canadian Women's foundation. Leifso has played a key part in breaking stigmas, and glass ceilings for young women. Leifso has raised more than $1.4m in pre-seed through strategic alliances with manufacturing giants and has won the support of a coveted board of directors and advisors while continuing to build on the success of Evio Beauty Groups portfolio.